Imagine a world with better kinds of everything.

Better kinds of products, better buying decisions, working conditions, environmental impacts, reporting.


Better Kinds is restoring consumer trust in brands, certifications, and labels. We offer a blockchain based claims verification tool, which allows consumers to scan a product with a mobile application and validate anything from a product’s origin, authenticity, audits and certifications, and ingredients.


Our goal is foster everyday practices of conscious consumption and responsible production by empowering people to make better micro decisions that lead to better macro results.