We foster everyday practices of conscious consumption and responsible production by empowering people to make better micro decisions that lead to better macro results.


Imagine a world with better kinds of everything. Better kinds of products, better buying decisions, working conditions, environmental impacts, reporting.



The System

We designed and deployed a decentralized reporting platform in which suppliers, producers, and consumers all participate by providing feedback on field conditions in factories, real time sustainability efforts, external brand perception, and much more. This data is aggregated and refined into a single numerical rating--the Better Kinds Rating--which was developed in accordance with global Corporate Social Responsibility reporting standards.